Franchise Network
Fred Astaire Dance Studios
Named for Hollywood's most iconic dancer
Best For
Social dancers and those interested in competition at their own pace
Overview
360+ franchised studios specializing in social ballroom and Latin dancing. Emphasizes the partnership and the joy of movement over rigid competition structure.
History
Founded in 1947 by Charles Casanave, who licensed the name of legendary film dancer Fred Astaire.
Fred Astaire himself was involved in the early years, attending studio openings and lending his name and prestige to the brand.
The chain grew alongside Arthur Murray throughout the 1950s–70s as America's ballroom dance boom expanded.
After Astaire's passing in 1987, the brand continued to grow under corporate ownership.
Today, Fred Astaire Dance Studios operates 360+ locations, making it the second-largest ballroom franchise in the world.
The brand positions itself as slightly more social and relaxed compared to the more competition-focused Arthur Murray culture, though both serve a wide range of students.
Governance & Structure
Franchise corporation headquartered in Longwood, Florida.
Studios are independently owned by franchisees who follow corporate curriculum and branding.
Teachers are trained through the Fred Astaire certification system.
Corporate provides ongoing training, marketing support, and quality audits.
Competition Structure
Fred Astaire hosts regional and national competitions for students.
The Fred Astaire National Dance Championships are held annually.
Competitions include Pro-Am, Am-Am, and team matches across Bronze, Silver, and Gold levels.
Studios also participate in independent (non-chain) competitions sanctioned by NDCA.
Notable Champions
Fred Astaire
1899–1987Namesake; legendary film dancer who defined elegance in movement
Key Programs
Social Dance Program
Foundation skills for confident social dancing at events and parties.
Competitive Program
Structured preparation for studio and sanctioned competitions.
Wedding Dance
Customized preparation for first dances and event choreography.
Membership & Access
Lesson packages typically combine private instruction, group classes, and practice parties. Introductory offers are common. Pricing varies by location.
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